When interior designer Margaret Daniel invited Noodlebird to brand her boutique hotel concept along Augusta’s historic canal, we helped envision The Boardman on Broad, a sophisticated retreat that honors the legacy of The Martha Lester School and Augusta’s storied past. Centered on the camellia, the “Southern Belle” of flowers, the brand celebrates the city’s Garden City heritage and the contributions of landscape designer Julia Lester Dillon. With refined floral motifs and timeless Southern elegance, the identity reflects a sense of history and hospitality, worthy of Augusta’s most distinguished guests.
