When interior designer Margaret Daniel approached me to help brand her boutique hotel concept along Augusta’s historic canal, I developed an identity for The Martha Lester School that honors the site’s rich heritage while envisioning its next chapter. Inspired by the legacy of educator Martha Lester and her daughter, landscape designer Julia Lester Dillon, the brand blends needlepoint-inspired typography, floral borders, and a custom illustration of the original schoolhouse to celebrate Augusta’s “Garden City” roots. The result is a character-rich identity steeped in Southern history, elegance, and thoughtful detail.
